As the world’s leading market intelligence agency, our analysis of consumers, markets, new products and competitive landscapes provides a unique perspective on global and local economies. Since 1972, our predictive analytics and expert recommendations have enabled our clients to make better business decisions faster.

Our purpose is to help businesses and people grow. We provide a complete picture on what consumers want and why.

Mintel has been providing market intelligence for over 50 years. Today, Mintel has more than 1,300 employees across 13 offices. We are of 48 nationalities and speak a total of 37 different languages.

Our 30,000+ field evaluators enable us to track consumer data from 35 markets and product launches from 86 markets. Mintel's 300+ analysts review independent proprietary data. We continuously develop our data, partners and technologies.

We also offer consulting services – our Mintel strategists can deliver bespoke insight and custom problem-solving.

Mintel provides better and more relevant answers, support to help you grow and experience you can rely on.

Our analysts are specialists in:

You'll get our proprietary data on consumer behaviour, product launches and purchase intent. We also work with data from some trusted third-parties, such as Cipher patent analysis, Circana sales data and Leatherhead Food Research.

Mintel's dedicated team will provide you with account management, client service support and direct access to analysts.

Mintel offers you a broad spectrum of solutions tailored for your specific needs. While most of them are global, some of them focus on specific countries.

In the next section of this guide, we briefly introduce you to all of our solutions.

🧭 Up next: An overview of Mintel's solutions